Learning hours: 150 | Credits: 15

This module is designed to help you build a thriving Invisalign® practice that’s powered by purpose. You'll discover "The Why" behind your business, align it with your values, and develop the leadership skills to inspire your team and deliver lasting impact for your patients.

What you'll learn

1. Define personal and organisational motivations for focusing on Invisalign® for development. 
2. Create mission and vision statements that unite business goals with personal values. 
3. Evaluate and apply values-based leadership to guide strategic decisions.
4. Develop a strategic plan for lasting impact and legacy in Invisalign® services.

Tutors

Dr Sandeep Kumar

Prof Raj Rattan

Dr Sandeep Kumar is one of Europe’s leading Invisalign Diamond Apex Providers, having created over 6,000 new smiles. Founder of MiSmile, Smile Stylist, and Smmmile, as well as the MiSmile Network, he is passionate about helping dentists grow successful Invisalign-led practices. Sandeep also founded Mastering Your Invisalign Business, a unique learning experience empowering general dentists to build thriving practices. Known for his energy and entrepreneurial vision, Sandeep regularly shares his insights as a speaker and trainer, inspiring others to embrace innovation and opportunity in modern dentistry.

Prof Raj Rattan, MBE has spent over 30 years in dentistry, owning and operating a successful group of practices. He has held senior roles in postgraduate education, including Strategic Associate Dean for Foundation Training in London, and has advised organisations such as the NHS, Denplan, and the Department of Health. Author of several textbooks and a respected international lecturer, Raj became Dental Director at Dental Protection in 2016, and was awarded an MBE for services to dentistry in 2008.

Learning hours: 150 | Credits: 15

This module is designed to help you create a distinctive and powerful brand identity for your Invisalign® practice. You’ll learn how to position your business in a competitive market, build trust with patients, and align your team with a brand that reflects your values and vision.

What you'll learn

1. Understand the concept of branding in dentistry, and how it shapes patient decisions and loyalty.
2. Analyse market positioning strategies to stand out from competitors and grow your practice.
3. Develop a unique value proposition that connects with patient needs and differentiates your practice.
4. Create a cohesive brand identity, align your team with brand values, and maintain consistency across every touchpoint.

Tutors

Anna Roberts, MBA

Anna Roberts, MBA is a Brand Coach and Marketing Expert with over 16 years’ experience in dental and corporate marketing. She previously led education and marketing for Henry Schein and Align Technology before co-founding MiSmile Media in 2024. Through her consumer-first approach, Anna helps dental practices craft authentic, emotionally engaging brands that stand out. A sought-after speaker and advisor, she regularly appears on industry podcasts and teaches at Mastering Your Invisalign Business, where she shares her expertise in branding and patient engagement.

Learning hours: 150 | Credits: 15

This module is designed to give you the knowledge and tools to market your Invisalign® practice with confidence. You’ll learn how to reach the right patients, communicate your value, and create strategies that drive growth while staying aligned with ethical and professional standards.

What you'll learn

1. Understand the principles of marketing in dentistry, and the ethical and regulatory standards that shape it.
2. Analyse your target audience, assess the competitive landscape, and identify market opportunities.
3. Develop an integrated marketing strategy with clear objectives and a multi-channel plan.
4. Apply digital marketing techniques, measure performance, and optimise results for lasting success.

Tutors

Ali Meredith, DipM

Ali Meredith, DipM is a marketing leader with over 20 years of experience. After founding and exiting a successful agency, Ali turned her focus to the dental sector. Since 2007, she has worked closely with Invisalign and, for more than a decade, has partnered with Dr Sandeep Kumar to lead marketing and growth across the MiSmile Network and Smmmile. Co-founder of DenGro, the UK’s first dental lead management platform, Ali is recognised for her innovative approach at the intersection of marketing and dental technology.

Learning hours: 150 | Credits: 15

This module is designed to help you design and deliver a seamless patient journey. You’ll gain the tools to ensure that every stage - from first enquiry to aftercare - builds trust, satisfaction, and long-term loyalty. You’ll learn how to create consistent, patient-focused experiences that align with your brand and clinical standards.

What you'll learn

1. Understand every stage of a seamless patient-centred journey, from first contact to post-treatment maintenance.
2. Analyse how communication, environment, brand, and clinical delivery influence patient experience.
3. Develop systems to manage consultations, treatment planning, and follow-up efficiently.
4. Apply service excellence principles, measure KPIs, and use feedback to improve the patient journey continuously.

Tutors

Dr Sam Hainsworth

Dr Sam Hainsworth is the Co-Owner of Smile Stylist Dental Clinics, and a highly respected clinician with more than 17 years’ experience in general and cosmetic dentistry. Renowned for his expertise in smile design and restorative treatments, Sam combines advanced clinical skill with a calm, patient-centred approach that inspires confidence. A graduate of the University of Manchester, he is dedicated to continuous professional development, teaching with Tipton Training and lecturing for Align Technology and MiSmile. Sam is passionate about empowering both patients and dental professionals to achieve exceptional standards in modern aesthetic dentistry.

Learning hours: 150 | Credits: 15

This module is designed to give you the skills to ethically present treatment options, build trust, and increase case acceptance. You’ll learn to communicate with clarity and empathy, address concerns effectively, and help patients make confident decisions without pressure.

What you'll learn

1. Understand the principles of ethical selling in dentistry and how they differ from traditional sales tactics.
2. Analyse patient decision-making and the psychological, emotional, financial, and communication factors that shape it.
3. Present treatment options clearly using visuals, case studies, and digital tools that resonate with patients.
4. Apply consultative selling techniques, manage objections effectively, and close sales with integrity.

Tutors

Laura Horton

Laura Horton is a pioneer in Treatment Coordination with nearly 30 years of experience in dentistry. Beginning as a dental nurse, she has spent the past 17 years transforming practices through her consultancy, helping teams elevate communication, patient experience, and case acceptance. Laura’s practical training empowers dental teams to master co-diagnosis and treatment presentation. Her influence spans thousands of treatment coordinators, and she is a trusted collaborator for leading international dental brands.

Learning hours: 150 | Credits: 15

This module is designed to provide you with insight into the psychological principles that influence patient behaviour and choices. You’ll learn how to ethically use persuasion techniques to build rapport, inspire confidence, and support treatment acceptance.

What you'll learn

1. Understand key psychological theories and how motivation, trust, and decision-making affect patient behaviour.
2. Analyse communication and influence through verbal and non-verbal cues, authority, social proof, and reciprocity.
3. Apply ethical persuasion techniques that encourage informed decision-making while maintaining trust.
4. Integrate psychology into the patient journey, tailoring strategies to personalities and measuring success through KPIs.

Tutors

Dr Victor Gehani

Dr Davesh Patel

Dr Victor Gehani is a highly accomplished clinician, educator, and international speaker with over two decades in dentistry. Holding multiple postgraduate qualifications and fellowships, he combines deep clinical expertise with a passion for education. He serves as Associate Professor in Advanced General Dental Practice at Ulster University and Clinical Director at Cranfield Dental Care. Renowned for his work in implant and restorative dentistry, Victor lectures globally, inspiring dentists to elevate standards of care and professional integrity across the field.

Dr Davesh Patel brings over 30 years of clinical, educational, and leadership experience from across the NHS and private dentistry. As Associate Postgraduate Dental Dean for London, he oversees Foundation Training and shapes postgraduate education for new dentists. A respected business leader and mentor, he has developed and managed multiple practices while championing clinical excellence and professional growth. Passionate about communication and leadership, Davesh supports clinicians in building balanced, successful careers. 

Learning hours: 150 | Credits: 15

This module is designed to equip you with the confidence and skills to address patient objections constructively, and adapt your approach to different personality types. You’ll learn to anticipate concerns, maintain trust, and build stronger connections that encourage treatment acceptance.

What you'll learn

1. Identify the most common patient objections around cost, fear, time, and perceived need, and analyse the causes of these.
2. Apply strategies to handle objections empathetically, with clear and reassuring responses.
3. Recognise different patient personality types and adapt your communication style to align with each.
4. Develop consultation structures that anticipate objections, avoid pressure tactics, and continuously refine through feedback and data.

Tutors

Prof Raj Rattan, MBE

Dr Davesh Patel

Prof Raj Rattan, MBE has spent over 30 years in dentistry, owning and operating a successful group of practices. He has held senior roles in postgraduate education, including Strategic Associate Dean for Foundation Training in London, and has advised organisations such as the NHS, Denplan, and the Department of Health. Author of several textbooks and a respected international lecturer, Raj became Dental Director at Dental Protection in 2016, and was awarded an MBE for services to dentistry in 2008.

Dr Davesh Patel brings over 30 years of clinical, educational, and leadership experience from across the NHS and private dentistry. As Associate Postgraduate Dental Dean for London, he oversees Foundation Training and shapes postgraduate education for new dentists. A respected business leader and mentor, he has developed and managed multiple practices while championing clinical excellence and professional growth. Passionate about communication and leadership, Davesh supports clinicians in building balanced, successful careers.

Learning hours: 150 | Credits: 15

This module is designed to equip you with advanced business communication skills that enhance patient care, team collaboration, and practice reputation. You’ll learn how to convey information with clarity, build professional relationships, and support strategic goals through effective communication.

What you'll learn

1. Understand the principles of professional business communication and the impact on patient care, team performance, and business reputation.
2. Apply communication strategies for internal stakeholders to strengthen teamwork and alignment.
3. Develop effective external communication methods for patients, suppliers, and professional networks.
4. Integrate digital tools and technology to streamline communication and monitor its effectiveness.

Tutors

Dr Sandeep Kumar

Dr Sandeep Kumar is one of Europe’s leading Invisalign Diamond Apex Providers, having created over 6,000 new smiles. Founder of MiSmile, Smile Stylist, and Smmmile, as well as the MiSmile Network, he is passionate about helping dentists grow successful Invisalign-led practices. Sandeep also founded Mastering Your Invisalign Business, a unique learning experience empowering general dentists to build thriving practices. Known for his energy and entrepreneurial vision, Sandeep regularly shares his insights as a speaker and trainer, inspiring others to embrace innovation and opportunity in modern dentistry.